The Last Mug
This generation of hustlers does not have a moment to simply pause. When it’s not work or passion,
their cups are overflowing with the worries of having to choose between what’s good for them and
what’s good for the world. Coors Light advocates for their moment by making this choice easier.
Enter The Last Mug, a reusable glass beer mug. While ending packaging and reducing 22% CO2e,
this will also be the only beer mug you’ll ever need. By creating an engaging experience with
the beer-tap-finder app, Coors Light asks people to get out and take that well-deserved break.
Art Director — Nursolehin Yunos
Copywriter — Shruthi Subramanian
Tutor — David Stadtmuller