Art Direction  | Sol

The Instagrammable Wait

Due to the Coronavirus pandemic, to enter any shop people have to practice safe distancing.
This means the lines get longer and the waiting get’s boring. To a point where some customers
might even give up when they see the line.

To help Three Brothers Coffee shop secure their customers, We created: “The Instagrammable Wait”

By combining street art with social responsibility to create a cool waiting experience. We used optical
illusion art in our line and we encouraged people to take photos and selfies, to have a no-common
picture of a place/moment, making this initiative very attractive on social media platforms.

And turning the boring moment of waiting into a cool experience.

Art Director — Nursolehin Yunos
Art Director — Elva Pacheco
Tutor — Sarah Buggle