The Instagrammable Wait
Due to the Coronavirus pandemic, to enter any shop people have to practice safe distancing.
This means the lines get longer and the waiting get’s boring. To a point where some customers
might even give up when they see the line.
To help Three Brothers Coffee shop secure their customers, We created: “The Instagrammable Wait”
By combining street art with social responsibility to create a cool waiting experience. We used optical
illusion art in our line and we encouraged people to take photos and selfies, to have a no-common
picture of a place/moment, making this initiative very attractive on social media platforms.
And turning the boring moment of waiting into a cool experience.
Art Director — Nursolehin Yunos
Art Director — Elva Pacheco
Tutor — Sarah Buggle