The Instagrammable Wait

Due to the Coronavirus pandemic, to enter any shop people have to practice safe distancing.
This means the lines get longer and the waiting get’s boring. To a point where some customers
might even give up when they see the line.

To help Three Brothers Coffee shop secure their customers, We created: “The Instagrammable Wait”

By combining street art with social responsibility to create a cool waiting experience. We used optical
illusion art in our line and we encouraged people to take photos and selfies, to have a no-common
picture of a place/moment, making this initiative very attractive on social media platforms.

And turning the boring moment of waiting into a cool experience.