Art Direction  | Sol

The Freshest AF1 Sneaker

Nike allows the customer to purify the air by creating a sneaker painted with Graphene Lime paint –
a paint that catches carbon emissions and purifies the surrounding air. The creative idea is about letting
the customer be an active participant in purifying the air – just by wearing sneakers. The idea is innovative
in the way that it uses Graphene Lime Paint as a way to not only purify the air but also create a buzz because
the design only reveals once the carbon has been absorbed.

Art Director — Nursolehin Yunos
Art Director — Tracy Rhoda Kintu
Art Director — Elva Pacheco
Tutor — Sarah Buggle