Art Direction  | Sol

Deep Down

The stigma surrounding mental health for those classified in Generation Z has been a growing issue.
These youths are generally afraid to speak up due to the concept of “Saving Face”, which might be
instilled by society. Having to address mental health issues is perceived as a loss of social
standing amongst peers too.

Music, however, is an excellent outlet for Gen Zs to express their emotions. With WhatsApp being
at the touch of anybody’s fingertips, they have given their platform an opportunity for youths to
express their deepest thoughts and feelings. In collaboration with Billie Eilish and her composers,
we have created “Deep Down, the Voice of Us”. Billie Eilish’s composer will compose songs that will be
part of her new playlist. Ideally, this will inspire youths to be vulnerable and express their emotions
through this platform and raise awareness as well as on social media sites.

Art Director — Nursolehin Yunos
Art Director — Elva Pacheco
Tutor — David Stadtmuller